INTERVIEW WITH: José Quiroz, owner
YEAR STARTED: 2008
How did your business start?
José was a migrant worker and picked berries and tomatoes in Oregon; oranges in Florida; peppers, tomatoes, zucchini, eggplant and other produce in Pennsylvania. In 2007, he was picking apples and peaches in Ohio and decided that he'd like to farm for himself. So he rented land, and the rest is history!
What do you find to be the most rewarding part about your work?
When people tell him how much they like his produce! He takes a great deal of pride in the quality of his products. He picks when things are at their peak, not when people want them. So he won't pick before something is ready, no matter how much people are clamoring for it.
What is the most popular item that you sell?
It depends on the season and the market, really. Strawberries in the spring, corn and tomatoes in the summer, apples in the fall. We sell more tomatoes at the Carrick market, more corn in Green Tree. José says, "No matter what you grow - plants, animals - you have to grow it with love for it to do well."
Do you have your own personal favorite?
Mt. Royal plums, and Mountain Fresh tomatoes
What are 5 things you just can't live without?
1) José's wife Lorenza and his four sons
2) Taking care of his goats in Mexico
3) The ability to grow good produce in the USA
4) Working in the fields
5) José's Certificate of Naturalization, which he received on September 17th of this year, making him an American citizen!
When not at the Holy Cross Farmers Market, where can we find you and/or buy your products?
We are in Carrick on Wednesday; Market Square and Green Tree on Thursday; the North Side on Friday; Mt. Lebanon on Saturday. More info can be found at our Facebook page, José Quiroz Farm. Click on "Our Story" on the right side of the page, and you'll find a full list.
BE SURE TO CATCH THEM AT THE HOLY CROSS FARMERS MARKET UNTIL THE END OF THE SEASON ON
September 30, 2019